walden - visual journey
Visual Identity | WALDEN AUSTRIA | 2014 - ongoing
Nature you see - nature you feel. A shady path leads us through a lush green forest, criss-crossed by rivers with the purest spring water. We breathe in the fresh, pure air. We let our thoughts run free. The view sweeps over the idyllic, quiet landscape.
The father of inspiration for walden is Henry David Thoreau. He lived in Massachusetts around 1800 and at that time he had very visionary approaches to life. With his thoughts in mind various products, packaging, print media and the website were created.
